More and more businesses are adopting SMS (Text) marketing either as a stand-alone marketing channel or as part of a multi-channel campaign. It’s easy to understand why. This approach has numerous benefits and has been shown to be one of the strongest forms of marketing today. Here are five reasons why SMS marketing works.
Text message marketing is effective. It has eight times the engagement rate of email marketing. Text messages also have an almost 100 percent open rate, and the majority of people read them within just a few short minutes of receipt. Furthermore, text marketing has a higher conversion rate than most other marketing channels. It is a proven and powerful medium.
Popularity of Text Messaging
Text messaging is one of the most common forms of communication in today’s society, especially among Millennials. Around 90 percent of American adults have a cell phone, and 81 percent use it to text, and these numbers are higher for younger generations.
Customers Want It
Text messaging is not just a popular way to communicate with friends and family; people use it for business communication as well. Approximately 70 percent of customers want businesses to communicate with them through text messaging. Furthermore, commercial texting is an opt-in service. This means that everyone you are texting has signed up to receive your messages.
Affordable and Easy to Use
Another reason that SMS marketing works is that it is affordable and easy to use. Most text message services are quite inexpensive. Some companies offer have monthly plans for those who plan to send a high volume of texts. Not only is the actual platform inexpensive, but the messages themselves also do not cost much money to create. They are text based, so there are no expensive graphics — and they are digital, so there is no paper or printing cost.
Immediate and Direct
SMS marketing is immediate and direct. People view their cell phones as an extension of themselves, so the messages they sign up to receive are important to them. Texts are sent directly to the customers. People read them within minutes, so you can take advantage for last-minute deals and offers. You can also send out updates in real time. Furthermore, texting can be set up as a two-way communication channel, so you have the option to receive messages directly from customers.
Because of the nature of the medium, text messaging offers a lucrative space for developing your marketing strategy. You are targeting those who have already demonstrated an interest in your business in a direct, immediate, and convenient manner.